Jyotsna Kapur

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Coining for Capital

Movies, Marketing, and the Transformation of Childhood

Rutgers University Press

Providing a new and timely perspective on the current widespread alarm over the loss of childhood, Coining for Capital concludes that our present moment is in fact one of hope and despair. As children are fortunately shedding false definitions of proscribed innocence both in film and in life, they must now also learn to navigate a deeply inequitable, antagonistic, and consumer-driven society of which they are both a part and a target.

  • Copyright year: 2005
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