Jim Fredrick
Jim Fredrick is a trailer editor, studio marketing executive, and film professor. He was president of marketing at Castle Rock Entertainment (1990–1997); senior vice president of creative advertising at Warner Bros. (1997–2008); and executive vice president of marketing at Sony Screen Gems (2008–2010). He founded Jim Fredrick Motion Picture Marketing in 2011 and is a tenured professor of entertainment marketing at Dodge College of Film and Media Arts at Chapman University,the fourth-ranked film school in the country.
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Opening Weekend
An Insider's Look at Marketing Hollywood's Hits and Flops
By Jim Fredrick
University Press of Mississippi
Coming soon, the firsthand account of a studio insider’s adventures in movie marketing
- Copyright year: 2024
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