Avi Santo
Showing 1-3 of 3 items.
Point of Sale
Analyzing Media Retail
Edited by Daniel Herbert and Derek Johnson
Rutgers University Press
Point of Sale examines media retail as a vital component in the study of popular culture. It brings together fifteen essays by top media scholars that show how retail matters as a site of significance to culture industries as well as a crucial locus of meaning and participation for consumers.
- Copyright year: 2020
Selling the Silver Bullet
The Lone Ranger and Transmedia Brand Licensing
By Avi Santo
University of Texas Press
Using the Lone Ranger as a case study, this book investigates the transmedia licensing, merchandizing, and brand management of iconic characters from the 1930s through the era of media conglomeration and convergence.
- Copyright year: 2015
Point of Sale
Analyzing Media Retail
Edited by Daniel Herbert and Derek Johnson
Rutgers University Press
Point of Sale examines media retail as a vital component in the study of popular culture. It brings together fifteen essays by top media scholars that show how retail matters as a site of significance to culture industries as well as a crucial locus of meaning and participation for consumers.
- Copyright year: 2020
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