Derek Johnson
Showing 1-3 of 3 items.
Wired TV
Laboring Over an Interactive Future
Edited by Denise Mann
Rutgers University Press
Wired TV looks at the post–network television industry’s experiments with new forms of interactive storytelling that took place from 2005 to2010 as broadband was introduced into the majority of homes and the use of Facebook, YouTube, and Twitter soared. Essays address such issues as the networks’ sporadic efforts to engage fans using transmedia storytelling, production inefficiencies, and the effect of corporate conglomeration on entrepreneurial creativity. The television franchises discussed include Lost, The Office, Entourage, and Battlestar Gallactica.
- Copyright year: 2014
Point of Sale
Analyzing Media Retail
Edited by Daniel Herbert and Derek Johnson
Rutgers University Press
Point of Sale examines media retail as a vital component in the study of popular culture. It brings together fifteen essays by top media scholars that show how retail matters as a site of significance to culture industries as well as a crucial locus of meaning and participation for consumers.
- Copyright year: 2020
Point of Sale
Analyzing Media Retail
Edited by Daniel Herbert and Derek Johnson
Rutgers University Press
Point of Sale examines media retail as a vital component in the study of popular culture. It brings together fifteen essays by top media scholars that show how retail matters as a site of significance to culture industries as well as a crucial locus of meaning and participation for consumers.
- Copyright year: 2020
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