Alex Marland

The first book-length exploration of how marketing tools and concepts are transforming elections and politics in Canada.

This timely volume explores how Canadian political institutions, the media, and citizens are adapting to a fast-evolving media environment and the effects this is having on Canadian democracy.

An eye-opening look at how political parties and the government use branding strategies and the implications that this has for Canadian democracy.

This book provides a provocative look at the growth of non-stop election campaigning in Canada and its implications for Canadian democracy and how we are governed.

A timely work that examines how Canadian political elites are adapting to changes in digital media technology.

This revealing examination of the inner workings of party discipline exposes the machinery of message coordination that courses through Canadian legislatures and politics.

With modern media and technology, the local campaign has made a comeback. Inside the Local Campaign pulls back the curtain on the inner workings of constituency-level campaigning during a Canadian federal election.

An illuminating profile of the work carried out behind the scenes during a Canadian election campaign.