The Birth of Whiteness
392 pages, 6 x 9
Paperback
Release Date:01 Jul 1996
ISBN:9780813522760
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The Birth of Whiteness

Race and the Emergence of United States Cinema

Rutgers University Press

As indelible components of the history of the United States, race and racism have permeated nearly all aspects of life: cultural, economic, political, and social.  In this first anthology on race in early cinema, fourteen scholars examine the origins,  dynamics, and ramifications of racism and Eurocentrism and the resistance to both during the early years of American motion pictures. Any discussion of racial themes and practices in any arena inevitably begins with the definition of race. Is race an innate and biologically determined "essence" or is it a culturally constructed category? Is the question irrelevant?  Perhaps race exists as an ever-changing historical and social formation that, regardless of any standard definition, involves exploitation, degradation, and struggle. In his introduction, Daniel Bernardi writes that "early cinema has been a clear partner in the hegemonic struggle over the meaning of race" and that it was steadfastly aligned with a Eurocentric world view at the expense of those who didn't count as white.

The contributors to this work tackle these problems and address such subjects as biological determinism, miscegenation, Manifest Destiny, assimilation, and nativism and their impact on early cinema. Analyses of The Birth of a Nation, Romona, Nanook of the North and Madame Butterfly and the directorial styles of D. W. Griffith, Oscar Micheaux, and Edwin Porter are included in the volume.

The Birth of Whiteness also offers some startling and innovative research into an ill-preserved and almost forgotten era in film. Cineaste
This seminal anthology explores how the stylistic and institutional development of classical Hollywood cinema went hand in hand with a profound and pervasive ideological commitment to the depiction of race. Matthew Bernstein, coeditor of Visions of the East: Orientalism in Film
Danielle Bernardi is a UC President's Postdoctoral Fellow in the Department of Film and Television at UCLA.
List of Illustrations
Acknowledgments

Introduction ``Perhaps Your Diet Is Too Modern'' - 
The Discovery of Avitaminosis
``They Need It Now'' -
Popular Science and Advertising in the Interwar Period
``To Protect the Interest of the Public'' -
Vitamins, Marketing, and Research
``Superior Knowledge'' - 
Pharmacists, Grocers, Physicians, and Linus Pauling
Miles One-A-Day -
The History of a Vitamin Dynasty
Acnotabs -
Scientific Evidence in the Marketplace
``Millions of Consumers Are Being Misled'' -
The Food and Drug Administration and Consumer Protection
``Preserve Our Health Freedom'' -
Science in Consumer Politics
``Intensity'' Makes the Difference -
Vitamins in the Political Process

Conclusion Vitamania? Vitamins in Late Twentieth-Century United States
Notes
Index
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