Bold Ideas, Essential Reading since 1936.

Rutgers University Press is dedicated to the advancement and dissemination of knowledge for a wide range of readers. The Press reflects and extends the University’s core mission of research, instruction, and service. They enhance the work of their authors through exceptional publications that shape critical issues, spark debate, and enrich teaching. Core subjects include: film and media studies, sociology, anthropology, education, history, health, history of medicine, human rights, urban studies, criminal justice, Jewish studies, American studies, women's, gender, and sexuality studies, LGBTQ, Latino/a, Asian and African studies, as well as books about New York, New Jersey, and the region.

Rutgers also distributes books published by Bucknell University Press.

Showing 1,401-1,450 of 2,552 items.

Manic Minds

Mania's Mad History and Its Neuro-Future

Rutgers University Press

Spanning several centuries, Manic Minds traces the multiple ways in which the word “mania” has been used by popular, medical, and academic writers. It reveals why the rhetorical history of the word is key to appreciating descriptions and meanings of the “manic episode.” Lisa M. Hermsen examines the way medical professionals analyzed the manic condition during the nineteenth and twentieth centuries and offers the first in-depth analysis of contemporary manic autobiographies: bipolar figures who have written from within the illness itself.

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Manic Minds

Mania's Mad History and Its Neuro-Future

Rutgers University Press

Spanning several centuries, Manic Minds traces the multiple ways in which the word “mania” has been used by popular, medical, and academic writers. It reveals why the rhetorical history of the word is key to appreciating descriptions and meanings of the “manic episode.” Lisa M. Hermsen examines the way medical professionals analyzed the manic condition during the nineteenth and twentieth centuries and offers the first in-depth analysis of contemporary manic autobiographies: bipolar figures who have written from within the illness itself.

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Beyond Globalization

Making New Worlds in Media, Art, and Social Practices

Rutgers University Press

Beyond Globalization highlights how mediated practices have become integral to global culture; how social practices have emerged out of computer-related industries; how contemporary apocalyptic narratives reflect the anxieties of a U.S. culture facing global challenges; and how design, play, and technology help us understand the histories and ideals behind the digital architectures that mediate our everyday actions. This provocative volume brings together the best new work of scholars within such diverse fields as history, sociology, anthropology, film, media studies, and art.

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Signifying without Specifying

Racial Discourse in the Age of Obama

Rutgers University Press

Stephanie Li argues that American politicians and writers are using a new kind of language to speak about race. Challenging the notion that we have moved into a “post-racial” era, she suggests that we are in an uneasy moment where American public discourse demands that race be seen, but not heard. Analyzing contemporary political speech with nuanced readings of works by such authors as Toni Morrison, Jhumpa Lahiri, and Colson Whitehead, Li investigates how Americans of color have negotiated these tensions, inventing new ways to signal racial affiliations without violating taboos against open discussions of race.

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Literary Sisters

Dorothy West and Her Circle, A Biography of the Harlem Renaissance

Rutgers University Press

Harlem Renaissance writer Dorothy West led a charmed life in many respects. Literary Sisters reveals a different side of West’s personal and professional lives—her struggles for recognition outside of the traditional literary establishment, and her collaborations with talented African American women writers, artists, and performers who faced these same problems. Integrating rare photos, letters, and archival materials from West’s life, Literary Sisters is not only a groundbreaking biography of an increasingly important author but also a vivid portrait of a pivotal moment for African American women in the arts.

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Writing the Ghetto

Class, Authorship, and the Asian American Ethnic Enclave

Rutgers University Press

In the United States, perhaps no minority group is considered as “model” or successful as the Asian American community, which is often described as residing in positive-sounding "ethnic enclaves." Yoonmee Chang's Writing the Ghetto helps clarify the hidden or unspoken class inequalities faced by Asian Americans, while insightfully analyzing the effect such notions have had on their literary voices.

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Signifying Without Specifying

Racial Discourse in the Age of Obama

Rutgers University Press

Stephanie Li argues that American politicians and writers are using a new kind of language to speak about race. Challenging the notion that we have moved into a “post-racial” era, she suggests that we are in an uneasy moment where American public discourse demands that race be seen, but not heard. Analyzing contemporary political speech with nuanced readings of works by such authors as Toni Morrison, Jhumpa Lahiri, and Colson Whitehead, Li investigates how Americans of color have negotiated these tensions, inventing new ways to signal racial affiliations without violating taboos against open discussions of race.

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The Cinematic Footprint

Lights, Camera, Natural Resources

Rutgers University Press

Nadia Bozak’s innovative fusion of film studies and environmental studies leads her to make provocative connections between the disappearance of material resources and the emergence of digital media—with examples ranging from early cinema to Dziga Vertov’s prescient eye, from Chris Marker’s analog experiments to the digital work of Agnès Varda, James Benning, and Zacharias Kunuk.

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Regional Planning for a Sustainable America

How Creative Programs Are Promoting Prosperity and Saving the Environment

Rutgers University Press

Regional Planning for a Sustainable America is the first book to represent the great variety of today’s effective regional planning programs that combat America's poorly designed, sprawling development. The book analyzes dozens of regional initiatives across North America by bringing together the expertise of forty-two practitioners and academics. Regional Planning for a Sustainable America provides a practical guide to the key strategies that regional planners are using to achieve truly sustainable growth.

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Shining in Shadows

Movie Stars of the 2000s

Rutgers University Press

Shining in Shadows examines a wide range of Hollywood icons from a turbulent decade for the film industry and for America itself. Perhaps reflecting our own cultural fragmentation and uncertainty, Hollywood’s star personas sent mixed messages about Americans’ identities and ideals. With a multigenerational, international cast of stars, this collection presents a fascinating composite portrait of Hollywood stardom today.

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Literary Sisters

Dorothy West and Her Circle, A Biography of the Harlem Renaissance

Rutgers University Press

Harlem Renaissance writer Dorothy West led a charmed life in many respects. Literary Sisters reveals a different side of West’s personal and professional lives—her struggles for recognition outside of the traditional literary establishment, and her collaborations with talented African American women writers, artists, and performers who faced these same problems. Integrating rare photos, letters, and archival materials from West’s life, Literary Sisters is not only a groundbreaking biography of an increasingly important author but also a vivid portrait of a pivotal moment for African American women in the arts.

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Facing the Khmer Rouge

A Cambodian Journey

By Ronnie Yimsut; Foreword by David P. Chandler; Afterword by David Savin
Rutgers University Press

As a child growing up in Cambodia, Ronnie Yimsut played among the ruins of the Angkor Wat temples, surrounded by a close-knit community. As the Khmer Rouge gained power and began its genocidal reign of terror, his life became a nightmare. In this stunning memoir, Yimsut describes how, in the wake of death and destruction, he decides to live. Facing the Khmer Rouge shows Ronnie Yimsut’s personal quest to rehabilitate himself, make a new life in America, and then return to Cambodia to help rebuild the land of his birth.

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Corporate Dreams

Big Business in American Democracy from the Great Depression to the Great Recession

Rutgers University Press

In Corporate Dreams, James Hoopes combines a historian’s careful eye with an insider’s perspective on the business world. This provocative volume tracks changes in government economic policy, changes in public attitudes toward big business, and changes in how corporate executives view themselves. Whether examining the rise of Leadership Development programs or recounting JFK’s Pyrrhic victory over U.S. Steel, Hoopes tells a compelling story of how America lost its way, ceding authority to the policies and values of corporate culture.

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The Making of Chicana/o Studies

In the Trenches of Academe

Rutgers University Press

The Making of Chicana/o Studies traces the philosophy and historical development of the field of Chicana/o studies from precursor movements to the Civil Rights era to today, focusing its lens on the political machinations in higher education that sought to destroy the discipline. As a renowned leader, activist, scholar, and founding member of the movement to establish this curriculum in the California State University system, which serves as a model for the rest of the country, Rodolfo F. Acuña has, for more than forty years, battled the trend in academia to deprive this group of its academic presence.

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Popular Trauma Culture

Selling the Pain of Others in the Mass Media

Rutgers University Press

In Popular Trauma Culture, Anne Rothe argues that American Holocaust discourse has a particular plot structure—characterized by a melodramatic conflict between good and evil and embodied in the core characters of victim/survivor and perpetrator—and that it provides the paradigm for representing personal experiences of pain and suffering in the mass media. The book begins with an analysis of Holocaust clichés, and then explores the embodiment of popular trauma culture in two core mass media genres: daytime TV talk shows and misery memoirs.

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The Muse in Bronzeville

African American Creative Expression in Chicago, 1932-1950

Rutgers University Press

The Muse in Bronzeville, a dynamic reappraisal of a neglected period in African American cultural history, is the first comprehensive critical study of the creative awakening that occurred on Chicago's South Side from the early 1930s to the cold war. Coming of age during the hard Depression years and in the wake of the Great Migration, this generation of Black creative artists produced works of literature, music, and visual art fully comparable in distinction and scope to the achievements of the Harlem Renaissance.

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The Morning After

A History of Emergency Contraception in the United States

Rutgers University Press

The Morning After tells the story of emergency contraception in America from the 1960s to the present day and, more importantly, it tells the story of the women who have used it. Side-stepping simplistic readings of these women as either radical feminist trailblazers or guinea pigs for the pharmaceutical industry, medical historian Heather Munro Prescott offers a portrait of how ordinary women participated in the development and popularization of emergency contraception, bringing a groundbreaking technology into the mainstream with the potential to alter radically reproductive health practices.

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The Morning After

A History of Emergency Contraception in the United States

Rutgers University Press

The Morning After tells the story of emergency contraception in America from the 1960s to the present day and, more importantly, it tells the story of the women who have used it. Side-stepping simplistic readings of these women as either radical feminist trailblazers or guinea pigs for the pharmaceutical industry, medical historian Heather Munro Prescott offers a portrait of how ordinary women participated in the development and popularization of emergency contraception, bringing a groundbreaking technology into the mainstream with the potential to alter radically reproductive health practices.

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21st-Century Hollywood

Movies in the Era of Transformation

Rutgers University Press

21st-Century Hollywood introduces readers to the global transformations of today's movies and describes the decisive roles that Hollywood is playing in determining the digital future for world cinema. It offers clear, concise explanations of a major paradigm shift that continues to reshape our relationship to the moving image. Filled with numerous detailed examples, the book will both educate and entertain film students and movie fans alike.

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Public Health

The Development of a Discipline, Twentieth-Century Challenges

Rutgers University Press

Published in 2008, the first volume of Public Health focused on issues from the dawn of western civilization through the Progressive era. Volume 2 defines the public health challenges of the twentieth century--this important reference covers not only how the discipline addressed the problems of disease, but how it responded to economic, environmental, occupational, and social factors that impacted public health on a global scale.

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Popular Trauma Culture

Selling the Pain of Others in the Mass Media

Rutgers University Press

In Popular Trauma Culture, Anne Rothe argues that American Holocaust discourse has a particular plot structure—characterized by a melodramatic conflict between good and evil and embodied in the core characters of victim/survivor and perpetrator—and that it provides the paradigm for representing personal experiences of pain and suffering in the mass media. The book begins with an analysis of Holocaust clichés, and then explores the embodiment of popular trauma culture in two core mass media genres: daytime TV talk shows and misery memoirs.

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Patient Citizens, Immigrant Mothers

Mexican Women, Public Prenatal Care, and the Birth Weight Paradox

Rutgers University Press

According to the Latina health paradox, Mexican immigrant women have less complicated pregnancies and more favorable birth outcomes than many other groups, in spite of socioeconomic disadvantage. In Patient Citizens, Immigrant Mothers, Alyshia Gálvez takes us from inside the halls of a busy metropolitan hospital’s public prenatal clinic to the Oaxaca and Puebla states in Mexico to look at the ways Mexican women manage their pregnancies.  The book is both a migration story and a look at the ways that immigrants are received by our medical institutions and by our society.

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Opportunity Denied

Limiting Black Women to Devalued Work

Rutgers University Press

Opportunity Denied is the first comprehensive look at changes in race, gender, and women’s work across time, comparing the labor force experiences of Black women to White women, Black men and White men. From free Black women in 1860 to Black women in 2008, the experience of discrimination in seeking and keeping a job has been determinedly constant. Branch focuses on occupational segregation before 1970 and situates the findings of contemporary studies in a broad historical context, illustrating how inequality can grow and become entrenched over time through the institution of work.

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Opportunity Denied

Limiting Black Women to Devalued Work

Rutgers University Press

Opportunity Denied is the first comprehensive look at changes in race, gender, and women’s work across time, comparing the labor force experiences of Black women to White women, Black men and White men. From free Black women in 1860 to Black women in 2008, the experience of discrimination in seeking and keeping a job has been determinedly constant. Branch focuses on occupational segregation before 1970 and situates the findings of contemporary studies in a broad historical context, illustrating how inequality can grow and become entrenched over time through the institution of work.

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Blues Music in the Sixties

A Story in Black and White

Rutgers University Press

In the 1960s, within the larger context of the civil rights movement and the burgeoning counterculture, the blues changed from black to white in its production and reception, as audiences became increasingly white. Yet, while this was happening, blackness-especially black masculinity-remained a marker of authenticity. Blues Music in the Sixties discusses these developments, including the international aspects of the blues. It highlights the performers and venues that represented changing racial politics and addresses the impact and involvement of audiences and cultural brokers.

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Testing Baby

The Transformation of Newborn Screening, Parenting, and Policymaking

Rutgers University Press

Testing Baby is the first book to draw on parents’ experiences with newborn screening in order to examine its far-reaching sociological consequences. Newborn screening occurs almost always without parents’ consent and often without their knowledge or understanding, yet it has the power to alter such things as family dynamics at the household level, the context of parenting, the way we manage disease identity, and how parents’ interests are understood and solicited in policy debates. Rachel Grob’s cautionary tale explores the powerful ways that parents’ narratives have shaped this emotionally charged policy arena.

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Testing Baby

The Transformation of Newborn Screening, Parenting, and Policymaking

Rutgers University Press

Testing Baby is the first book to draw on parents’ experiences with newborn screening in order to examine its far-reaching sociological consequences. Newborn screening occurs almost always without parents’ consent and often without their knowledge or understanding, yet it has the power to alter such things as family dynamics at the household level, the context of parenting, the way we manage disease identity, and how parents’ interests are understood and solicited in policy debates. Rachel Grob’s cautionary tale explores the powerful ways that parents’ narratives have shaped this emotionally charged policy arena.

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Raising Your Kids Right

Children's Literature and American Political Conservatism

Rutgers University Press

Highlighting the works of William Bennett, Lynne Cheney, Bill O’Reilly, and others on the American political right, Michelle Ann Abate brings together such diverse fields as cultural studies, literary criticism, political science, childhood studies, brand marketing, and the cult of celebrity. Raising Your Kids Right dispels lingering societal attitudes that narratives for young readers are unworthy of serious political study by examining a variety of texts that offer information, ideology, and even instructions on how to raise kids right, not just figuratively but politically.

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Playing Smart

New York Women Writers and Modern Magazine Culture

Rutgers University Press

Edna St. Vincent Millay, Dorothy Parker, Anita Loos, Lois Long, Jessie Fauset, Dawn Powell, Mary McCarthy, and others imagined New York as a place where they could claim professional status, define urban independence, and shrug off confining feminine roles. Their fiction raised questions about what it meant to be a woman in the public eye, how gender roles would change because men and women were working together, and how the growth of the magazine industry would affect women's relationships to their bodies and minds. Playing Smart celebrates their causes and careers and pays homage to their literary genius.

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Millennial Momentum

How a New Generation Is Remaking America

Rutgers University Press

Argues that the new generation of youth, the Millennials, are transforming areas of American politics and culture, including education, entertainment, labor, and business, and explains how this shift will affect America's international relations.

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Neurasthenic Nation

America's Search for Health, Happiness, and Comfort, 1869-1920

Rutgers University Press

Neurasthenic Nation investigates how the concept of neurasthenia, the ill effects of modern civilization such as insomnia or impotence, helped doctors and patients, men and women, and advertisers and consumers negotiate changes commonly associated with “modernity.” Combining a survey of medical and popular literature on neurasthenia with original research into rare archives of personal letters, patient records, and corporate files, David Schuster charts the emergence of a “neurasthenic nation”—a place where people saw their personal health as inextricably tied to the pitfalls and possibilities of a changing world.

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Film Festivals

Culture, People, and Power on the Global Screen

Rutgers University Press

Film Festivals offers the first comprehensive overview of the history, people, films, and multiple functions of the festival world. From Sundance to Hong Kong, from the glitter of Cannes to edgier festivals that challenge boundaries or foster LGBTQ cultural production, film festivals celebrate art, promote business, bring cinema to diverse audiences, and raise key issues about how we see our world. Cindy Hing-Yuk Wong situates festivals within changing global practices of film, including their important ties to both Hollywood and independent cinema. She explores how these events have become central in the construction of cinema knowledge as well as the behind-the-scene mechanics of finance, distribution, and evaluation. By linking general structures and connections to specific films and auteurs, Wong addresses the components and creation of film festivals that continue to reshape filmmaking as art and business.

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Tillie Olsen

One Woman, Many Riddles

Rutgers University Press

In Tillie Olsen: One Woman, Many Riddles, Panthea Reid examines the complex life of this iconic feminist hero and twentieth-century literary giant, hailed by many as the mother of modern feminism. Based on diaries, letters, manuscripts, private documents, resurrected public records, and ountless interviews, Reid’s artfully crafted biography untangles some of the puzzling knots of the last century’s triumphs and failures and speaks truth to legend, correcting fabrications and myths about and also by Tillie Olsen.

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Flickers of Desire

Movie Stars of the 1910s

Rutgers University Press

Today, we are so accustomed to consuming the amplified lives of film stars that the origins of the phenomenon may seem inevitable in retrospect. But the conjunction of the terms "movie" and "star" was inconceivable prior to the 1910s. Flickers of Desire explores the emergence of this mass cultural phenomenon, asking how and why a cinema that did not even run screen credits developed so quickly into a venue in which performers became the American film industry's most lucrative mode of product individuation.

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A Little Solitaire

John Frankenheimer and American Film

Edited by Murray Pomerance and R. Barton Palmer; Introduction by R. Barton Palmer
Rutgers University Press

Little Solitaire offers the only multidisciplinary critical account of Frankenheimer's oeuvre. Especially emphasized is his deep and passionate engagement with national politics and the irrepressible need of human beings to assert their rights and individuality in the face of organizations that would reduce them to silence and anonymity.

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The Great Industrial War

Framing Class Conflict in the Media, 1865-1950

Rutgers University Press

The Great  Industrial War, a comprehensive assessment of how class has been interpreted by the media in American history, documents the rise and fall of a frightening concept: industrial war. Troy Rondinone examines how the mainstream press along with the writings of a select group of influential reformers and politicians framed strike news, explores the influence of historical experience on popular perceptions of social order and class conflict, and provides a reinterpretation of the origins and meaning of the Taft-Hartley Act and the industrial relations regime it supported.

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City of Industry

Genealogies of Power in Southern California

Rutgers University Press

City of Industry is a stunning exposé on the construction of corporate capitalist spaces. Investigating Industry's archives, including sealed FBI reports, Valle uncovered a series of scandals from the city's founder James M. Stafford to present day corporate heir Edward Roski Jr., the nation's biggest industrial developer. While exposing the corruption and corporate greed spawned from the growth of new technology and engineering, Valle reveals the plight of the property-owning servants, especially Latino working-class communities, who have fallen victim to the effects of this tale of corporate greed.

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Children and Childhood in World Religions

Primary Sources and Texts

Rutgers University Press

Through both the scholarly introductions and the primary sources, this comprehensive volume addresses a range of topics, from the sanctity of birth to a child’s relationship to evil, showing that issues regarding children are central to understanding world religions and raising significant questions about our own conceptions of children today.

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Managing Ethnic Diversity after 9/11

Integration, Security, and Civil Liberties in Transatlantic Perspective

Rutgers University Press

America’s approach to terrorism has focused on traditional national security methods under the assumption that terrorism’s roots are foreign and the solution to greater security lies in conventional military practices. Europe offers a different model, with its response to internal terrorism relying on police procedures. Managing Ethnic Diversity after 9/11 compares these strategies and considers that both may have engendered greater radicalization—and a greater chance of home-grown terrorism.

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Hollywood's African American Films

The Transition to Sound

Rutgers University Press

In 1929 and 1930, during the Hollywood studios' conversion to synchronized-sound film production, white-controlled trade magazines and African American newspapers celebrated a "vogue" for "Negro films." "Hollywood's African American Films" argues that the movie business turned to black musical performance to both resolve technological and aesthetic problems introduced by the medium of "talking pictures" and, at the same time, to appeal to the white "Broadway" audience that patronized their most lucrative first-run theaters. Capitalizing on highbrow associations with white "slumming" in African American cabarets and on the cultural linkage between popular black musical styles and "natural" acoustics, studios produced a series of African American-cast and white-cast films featuring African American sequences. Ryan Jay Friedman asserts that these transitional films reflect contradictions within prevailing racial ideologies--arising most clearly in the movies' treatment of African American characters' decisions to migrate. Regardless of how the films represent these choices, they all prompt elaborate visual and narrative structures of containment that tend to highlight rather than suppress historical tensions surrounding African American social mobility, Jim Crow codes, and white exploitation of black labor.

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Patients as Policy Actors

Rutgers University Press

Patients as Policy Actors offers groundbreaking accounts of one of the health field's most important developments of the last fifty years--the rise of more consciously patient-centered care and policymaking.

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Patients as Policy Actors

Rutgers University Press

Patients as Policy Actors offers groundbreaking accounts of one of the health field's most important developments of the last fifty years--the rise of more consciously patient-centered care and policymaking.

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Making a Green Machine

The Infrastructure of Beverage Container Recycling

Rutgers University Press

 Making a Green Machine examines the development of the Scandinavian beverage container deposit-refund system, which has the highest return rates in the world, from 1970 to present. Finn Arne Jorgensen's comparative framework charts the complex network of business and political actors involved in the development of the reverse vending machine (RVM) and bottle deposit legislation to better understand the different historical trajectories empty beverage containers have taken across markets, including the U.S. The RVM began simply as a tool for grocers who had to handle empty refillable glass bottles, but has become a green machine to redeem the empty beverage container, helping both business and consumers participate in environmental actions.

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You Are the Brand

Rutgers University Press

Steve Adubato's entire professional life has been about branding--learning it, living it, making mistakes at it, teaching it at several universities, while discovering how to find the fine line between shameless self-promotion and smart, strategic branding--first for himself, then for others, and now for readers interested in an honest analysis of the good and bad in practiced branding.

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Empires of Entertainment

Media Industries and the Politics of Deregulation, 1980-1996

Rutgers University Press

Empires of Entertainment integrates legal, regulatory, industrial, and political histories to chronicle the dramatic transformation within the media between 1980 and 1996. Through the use of case studies that highlight key moments in this transformation, Holt skillfully expands the conventional models and boundaries of media history.

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An Alternative History of Hyperactivity

Food Additives and the Feingold Diet

Rutgers University Press

An Alternative History of Hyperactivity explores the origins of the Feingold diet, revealing why it became so popular, and the ways in which physicians, parents, and the public made decisions about whether it was a valid treatment for hyperactivity. Arguing that the fate of Feingold's therapy depended more on cultural, economic, and political factors than on the scientific protocols designed to test it, Smith suggests the lessons learned can help resolve medical controversies more effectively.

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Maximum Movies—Pulp Fictions

Film Culture and the Worlds of Samuel Fuller, Mickey Spillane, and Jim Thompson

Rutgers University Press

In the words of Richard Maltby . . . "Maximum Movies--Pulp Fictions describes two improbably imbricated worlds and the piece of cultural history their intersections provoked." One of these worlds comprises a clutch of noisy, garish pulp movies--Kiss Me Deadly, Shock Corridor, Fixed Bayonets!, I Walked with a Zombie, The Lineup, Terror in a Texas Town, Ride Lonesome--pumped out for the grind houses at the end of the urban exhibition chain by the studios' B-divisions and fly-by-night independents. 

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Gender and the Science of Difference

Cultural Politics of Contemporary Science and Medicine

Edited by Jill A. Fisher
Rutgers University Press

How does contemporary science contribute to our understanding about what it means to be women or men? What are the social implications of scientific claims about differences between "male" and "female" brains, hormones, and genes? How does culture influence scientific and medical research and its findings about human sexuality, especially so-called normal and deviant desires and behaviors? Gender and the Science of Difference examines how contemporary science shapes and is shaped by gender ideals and images.

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The Internet of Elsewhere

The Emergent Effects of a Wired World

Rutgers University Press

Through the lens of culture, The Internet of Elsewhere looks at the role of the Internet as a catalyst in transforming communications, politics, and economics. Cyrus Farivar explores the Internet's history and effects in four distinct and, to some, surprising societies—Iran, Estonia, South Korea, and Senegal. He profiles Web pioneers in these countries and, at the same time, surveys the environments in which they each work.

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Brain Culture

Neuroscience and Popular Media

Rutgers University Press

Brain Culture investigates the American obsession with the health of the brain. Davi Johnson Thornton looks at familiar messages, tracing how brain science and colorful brain images produced by scientific technologies are taken up and distributed in popular media. She tracks the message that, "you are your brain" across multiple contemporary contexts, analyzing its influence on child development, family life, education, and public policy. Our fixation on the brain is not simply a reaction to scientific progress, but a cultural phenomenon tied to values of individualism and limitless achievement.

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