Millennial Momentum
How a New Generation Is Remaking America
About every eight decades, coincident with the most stressful and perilous events in U.S. history—the Revolutionary and Civil Wars and the Great Depression and World War II—a new, positive, accomplished, and group-oriented “civic generation” emerges to change the course of history and remake America. The Millennial Generation (born 1982–2003) is America’s newest civic generation.
In their 2008 book, Millennial Makeover, Morley Winograd and Michael D. Hais made a prescient argument that the Millennial Generation would change American politics for good. Later that year, a huge surge of participation from young voters helped to launch Barack Obama into the White House.
Now, in Millennial Momentum, Winograd and Hais investigate how the beliefs and practices of the Millennials are transforming other areas of American culture, from education to entertainment, from the workplace to the home, and from business to politics and government. The Millennials’ cooperative ethic and can-do spirit have only just begun to make their mark, and are likely to continue to reshape American values for decades to come.
Drawing from an impressive array of demographic data, popular texts, and personal interviews, the authors show how the ethnically diverse, socially tolerant, and technologically fluent Millennials can help guide the United States to retain its leadership of the world community and the global marketplace. They also illustrate why this generation’s unique blend of civic idealism and savvy pragmatism will enable us to overcome the internal culture wars and institutional malaise currently plaguing the country. Millennial Momentum offers a message of hope for a deeply divided nation.
The authors offer a wonderfully persuasive picture of America's future—by providing a penetrating and well-researched portrait of the rising Millennial Generation that is beginning to define that future. Read this book and find out how Millennials will move America as profoundly Boomers did in the '60s or as Generation X did in the '80s.
Winograd and Hais have emerged as the country's best, and most solidly supported, analysts of the emergent Millennial Generation. They describe a generation that is difficult to pigeonhole politically—environmentally and social justice oriented but also focused on family and community. Their tolerant attitudes are a direct threat to parts of the conservative agenda, but their distrust of hyper-professionalism and top-down bureaucracy contradicts counters the mind-set of boomer era progressives. Leaders of both parties—and forward looking businesses—need to study this book for a unique look into America's evolving future.
In recent years few have thought so much and been as prescient about the emerging politics of the United States as Mike Hais and Morley Winograd. This new book adds breadth and depth to an already powerful set of insights they've had. It is a must read for anyone wanting to understand how American politics and culture are unfolding in this new and challenging century.
In this timely analysis of demographic data, Winograd and Hais examine the habits, values, and desires of the generation born between 1982 and 2003. The most racially diverse and ideologically tolerant population the U.S. has ever known, Millennials are also the best networked group of humans in history. Believing that every consumer choice, every vote, every blog post and tweet matters, young people come of age expecting to be heard and to make change. Although still gaining momentum, Millennial thinking has already proved itself powerful—the networked grassroots organization that elected Barack Obama is the book's most persuasive example. The book offers important insights into the dynamic, interdependent forces that will shape America's future.
Extremely useful, readable and important...only recent book I have been eager to blurb, it's THAT good.
The new publishing sensation, Millennial Momentum, is working its way up the best-seller lists with its analysis of the Millennials.
MORLEY WINOGRAD is a senior fellow at the University of Southern California’s Annenberg Center for Communication Leadership and Policy. He served as senior policy advisor to Vice President Al Gore during the second term of President Clinton’s administration.
MICHAEL D. HAIS is retired as the vice president of entertainment research at the communications research firm Frank N. Magid Associates.
Change Creates Fear, Uncertainty, and Doubt
1. Welcome to the Millennial Era
2. Millennials Are About to Take Over America
3. Fighting Over Americ's Future
Part II
4. Judging the Fourth Turning
5. Crowdsourcing the Congress
6. The Challenge of Presidential Leadership in the Fourth Turning
Part III
7. Leadership for a New Economic Era
8. Confronting Corporate Life
9. Building Better Learning Communities
10. Taking Higher Educatin Higher
Part IV: Changing The Way Americans Live
11. Millennial Family Lifestyles
12. Let Millennials Enterain You
13. Chaning the World
14. Making Over American POlitics
15. Building a New Civic Ethos
Notes on Data Sources and Analysis
References
Index
Millennial Makeover
MySpace, YouTube, and the Future of American Politics
By Morley Winograd and Michael D. Hais
Millennial Makeover
MySpace, YouTube, and the Future of American Politics
By Morley Winograd and Michael D. Hais
