Kerri P. Steinberg

Attractively illustrated and insightfully written, Jewish Mad Men looks at how advertising helped shape the evolution of American Jewish life and culture over the past one hundred years.  Drawing on case studies of famous ad campaigns—from Levy’s Rye Bread to Hebrew National hot dogs—Kerri P. Steinberg uses the lens of advertising to illuminate the Jewish trajectory from outsider to insider, and the related arc of immigration, acculturation, upward mobility, and suburbanization.