Dreams Unreal
392 pages, 9 x 11
200 color plates, 50 figs.
Paperback
Release Date:01 Oct 2024
ISBN:9780826367358
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Dreams Unreal

The Genesis of the Psychedelic Rock Poster

University of New Mexico Press

Honorable Mention for Art in 2020 Foreword INDIES Book of the Year Awards

The music scene that sprang up across the Bay Area from 1965 to 1970 was energetic, immensely creative, and loudly outspoken. Bands needed theaters to play in, music promoters needed to get the word out about the shows, and a group of talented young artists producing dreamy, free-form work needed a medium of expression. Thus was born the psychedelic rock poster, one of the most explosively inventive, instantly recognizable, and profoundly influential aesthetic movements of the last century. A group of young visual artists provided perfectly trippy visuals to accompany soundtracks by bands like the Grateful Dead, Jefferson Airplane, Santana, the Doors, and many more. These artists—including Lee Conklin, Rick Griffin, Alton Kelley, Bonnie Maclean, Victor Moscoso, Stanley Mouse, Wes Wilson, and others created a new artistic genre: the collectible rock concert poster. Some are household names today while others are largely forgotten, but the poster art that gave visual life to the amazing music lives on in Dreams Unreal.

Published in association with the Albuquerque Museum.

“Titus O’Brien’s detailed history of not just the poster art but the artists who created them provides essential details not available in most other art books on the subject, which tend to focus on the posters alone.…California and arts collections alike will find Dreams Unreal an outstanding survey sporting a bargain price tag considering its wealth of colorful visual images and its depth of historical review.”—Diane Donovan, Donovan’s Bookshelf “Titus O’Brien’s detailed history of not just the poster art but the artists who created them provides essential details not available in most other art books on the subject, which tend to focus on the posters alone. . . . California and arts collections alike will find Dreams Unreal
“Most rewarding are the book’s beautifully printed images. The high-quality color reproductions on heavyweight paper pop off the book’s oversized pages.”—Bruce Austin, New York-Pennsylvania Collector “Most rewarding are the book’s beautifully printed images. The high-quality color reproductions on heavyweight paper pop off the book’s oversized pages.”—Bruce Austin, New York-Pennsylvania Collector

Artist, writer, and curator Titus O’Brien has exhibited his work internationally as well as curated exhibitions for a range of for- and nonprofit art spaces. He has taught studio art, art history, and creative writing at the University of Texas, Columbia College Chicago, and the School of the Art Institute of Chicago, among other institutions. As a curator at the Albuquerque Museum, his exhibitions included Hard Edge AbstractionSpirit of Creation: Works by Contemporary Native American ArtistsThe Taos Moderns, and Dreams Unreal.

Foreword. San Francisco’s Psychedelic Poster Movement

Scott B. Montgomery

Preface

Andrew Connors

Introduction

Part I. Set and Setting

Earthquakes

Psychedelic, man

Boom!

Pied Pipers

Going Furthur

Can You?

Soundtracks

Chasing Rabbits

Tribes Gather

Going to San Francisco

Longhairs Use Side Door

The Image Business

Shapes of Mind

Art? Fine.

Trippy

Part II. The Artists

The Big Five

The Second Wave and Beyond

Part III. Come Together

Collaborations

Acknowledgments

Bibliography

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