Avi Santo
Showing 1-1 of 1 item.
Selling the Silver Bullet
The Lone Ranger and Transmedia Brand Licensing
By Avi Santo
University of Texas Press
Using the Lone Ranger as a case study, this book investigates the transmedia licensing, merchandizing, and brand management of iconic characters from the 1930s through the era of media conglomeration and convergence.
- Copyright year: 2015
Stay Informed
Subscribe nowRecent News