Steve Craig

Consuming Environments explores how, with its portrayals of a world of simulated abundance, television has nurtured a culture of consumerism and overconsumption. The average person in the U.S. consumes more than twice the grain and ten times the oil of a citizen in Brazil or Indonesia. And people in less industrialized countries suffer while their resources are commandeered to support comfortable lifestyles in richer nations. Using detailed examples illustrated with images from actual commercials, news broadcasts, and television shows, the authors demonstrate how ads and programs are put together in complex ways to manipulate viewers, and they offer specific ways to counteract the effects of TV and overconsumption's assault on the environment.