Movies and Mass Culture looks at the ways in which American identity shapes and is shaped by motion pictures. Movies serve not only as texts that document who we think we are or were, but they also reflect changes in our self-image, tracing the transformation from one kind of America to another. They assist audiences in negotiating major changes in identity, carrying them across difficult periods of cultural transition so that a more or less coherent national identity again emerges. Films thus help their viewers to span the gaps and fissures that cultural changes cause, allowing passage over any disjointedness that in some way might disrupt our sense of what we believe in as a nation. This volume examines this process, illustrating the ways in which films aided America's transition from an agrarian to an industrial economy; from a nation of producers to one of consumers; and from a community of individuals to a mass society.

The essays in this volume represent some of the best new thinking about the crucial relations between visual representation in film and human subjectivity. No amount of empirical research into the sociology of actual audiences will displace the desire to speculate about the effects of visual culture, and especially moving images, on viewing subjects. These notions of spectatorship, however hypothetical, become extremely compelling metaphors for the workings of vision within the institution of cinema. Viewing Positions examines the tradition of a centered, unitary, distanced, and objectifying spectator's gaze; investigates the period when film spectatorship as an idea began; and analyses gender- and sexuality-based challenges to the homogeneous classical theory of spectatorship. It makes available critical understandings of spectatorship that have, until now, largely eluded cinema studies.