But Stiles sees a downside to this seemingly idyllic vision. Bringing insight based on decades of residence in Moab, he makes a provocative and compelling argument that the economy most environmentalists hail as the solution to the woes of the rural West is in fact creating an unprecedented impact of its own. In recent years, Moab and other rural towns across the West have seen a massive influx of urbanites fleeing crowded cities in search of a simpler life. Yet Stiles also observes that these transplants are often unwilling to accept the isolation and lack of services that characterize genuine rural life. Believing themselves to be liberal, sensitive, enlightened environmentalists, they nevertheless bring with them exactly the type of lifestyle and ecological impact that they sought to leave behind and, in the process, create a community that no longer serves the native inhabitants.
With a blend of travelogue, local color, and geography, Stiles engages readers with folksy humor while defending the lifestyle of the "pre-cappuccino rural Westerners" and exposing the paradox that underlies the professed good intentions of liberal newcomers.