Sport and the Neoliberal University

Profit, Politics, and Pedagogy

Edited by Ryan King-White

SERIES: The American Campus

Rutgers University Press

College students are now regarded as consumers, not students, and nowhere is the growth and exploitation of the university more obvious than in the realm of college sports, where the evidence is in the stadiums built with corporate money, and the crowded sporting events sponsored by large conglomerates.

The contributors to Sport and the Neoliberal University examine how intercollegiate athletics became a contested terrain of public/private interests. They look at college sports from economic, social, legal, and cultural perspectives to cut through popular mythologies regarding intercollegiate athletics and to advocate for increased clarity about what is going on at a variety of campuses with regard to athletics. Focusing on current issues, including the NCAA, Title IX, recruitment of high school athletes, and the Penn State scandal, among others, Sport and the Neoliberal University shows the different ways institutions, individuals, and corporations are interacting with university athletics in ways that are profoundly shaped by neoliberal ideologies.

In this series of revealing case studies, the political and economic forces that shape problems ranging from sexual violence to athlete recruitment are laid bare. A must-read for scholars and activists seeking to address the injustices of sport in the neoliberal university.'
Samantha King, School of Kinesiology and Health Studies, Queen’s University

While the study of intercollegiate sport has made great strides in the past decade or so, Sport and the Neoliberal University: Profit, Politics, Pedagogy makes a profound contribution by offering a truly comprehensive, multi-faceted, and critically insightful deconstruction/ reconstruction of sport’s position and influence within the neoliberal university. The book represents an excoriating antidote to the general acceptance of the contemporary intercollegiate sport model. As such, Sport and the Neoliberal University is must reading for anyone committed to the reform of this labyrinthine and exploitative institution.’
David Andrews, professor of Physical Cultural Studies, Department of Kinesiology, University of Maryland

Selected New Books on Higher Education' by Ruth Hammond Chronicle of Higher Education

This book adds to the critical discussion of college sports and their relevance to higher education....It is good to bring a critical lens to higher education operations and this book may help to spark such critical discussion. Journal of Studemt Affairs Research and Practice

RYAN KING-WHITE is an associate professor in the kinesiology department at Towson University in Maryland.

Introduction: Contexts and Constraints in Contemporary Intercollegiate Athletics
Ryan King-White

            Part I: Ongoing Issues
Chapter 1: Truth for Sale: Penn State, (Joe) Paterno, and (Terry) Pegula
Henry Giroux, Susan Searls Giroux and Ryan King-White
Chapter 2: “A common-sense, fiscally conservative approach”: Sport, politics, and the death of higher education in Wisconsin
Neal C. Ternes and Michael D. Giardina
Chapter 3: Fixing the Front Porch?: Maryland’s Move to the Big-10
Jaime DeLuca and Callie Batts Maddox
Chapter 4: Football, Rape Culture, and the Neoliberal University (as) Brand: Reflections on Institutional Governance in the Jameis Winston Rape Investigation
Matthew G. Hawzen, Lauren C. Anderson, and Joshua I. Newman
Chapter 5: College Athletes as Employees & the Politics of Title IX
Ellen J. Staurowsky, Ed.D.

            Part II: Emerging Concerns
Chapter 6: “The National Collegiate Athletic Association’s “Nothing Short of Remarkable” Rebranding of Academic Success
Richard M. Southall and Crystal Southall
Chapter 7: Is this the beginning of the end? Small colleges and universities are questioning the value of an NCAA program for their student body
Oliver Rick
Chapter 8: Confessions of a Human Trafficker: Inside the Global Network (Of International – Student - Athletes in NCAA Football)
Adam Beissel
Chapter 9: Welcome to the Factory: College Athletics and Corporatized Recruiting
Jacob J. Bustad and Ronald L. Mower
Chapter 10: “Some Kind of Joke”: Consultancy Firms and College Athletics
Ryan King-White

Acknowledgements
Notes on Contributors
Index

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