Electrifying Mexico

[Electrifying Mexico] shines as an in-depth exploration of the social and cultural dimensions of the introduction of electrification…indispensable to the literature on modern Mexico. Canadian Journal of Latin American and Caribbean Studies

Electrifying Mexico is an essential book for all students of the history of urban technologies...Electrifying Mexico provides an original contribution to the field by offering a far more complex history of electricity than had existed in previous studies, focusing on the urban cultural history of human imaginations around technology and the intangibility of electrical energy...this engaging book makes a remarkable contribution to the historiography of studying electricity in urban space from the material and symbolic point of view in Mexico, Latin America, and other geographical areas. Planning Perspectives

A rich and lucid narrative about how electric power weaved into the myriad imaginations that forged Mexico City and conceptualizations of a national utility from the late nineteenth until the mid-twentieth century...the author has produced a foundational text on the history of electrification in Mexico, which will feature heavily in future scholarship on electrification in the Americas...Even if readers’ expertise or research interests lie outside of Mexico and Central America, Montaño’s thematic approach will prove invaluable as a tool for asking useful and productive questions about the history of electrification. H-Sci-Med-Tech

Montaño’s excellent cultural history of electricity in Mexico [is] a pioneering work in the field…Electrifying Mexico is very well-written and avoids the pitfalls of jargon-heavy cultural history. The book also successfully employs the tools of cultural history to capture Mexico City residents’ everyday experience of electrification and untangle the cultural practices and meanings they attached to its use...the book deserves ample praise for its elegant writing, meticulous research, the original use of sources, and as the first (as far as this reader knows) cultural history of electrification in Mexico. The Americas

Montaño has published a creative and exceptionally well-written book that offers U.S. storytelling at its best. Elegantly, larger research debates are woven throughout...thee book is warmly recommended to every historian of technology, consumption, and everyday life. Iberoamericana

Because of its wide chronological scope, diversity of actors, and varied and creative source base, . . . Electrifying Mexico is a gripping read and will appeal to a wide range of scholars and students of Mexico, Latin America, urban history, and technology. H-Net

Energy history is no longer written from the perspective of entrepreneurs and large, ever-expanding corporations alone. Instead, as Diana Montaño points out in Electrifying Mexico, conditions such as everyday culture, contexts of use, and (rather Foucauldian) novel discourses are equally important for the diffusion of new technologies. Technology and Culture

Both a pleasant reading and an important contribution to the growing literature on the cultural and social effects of technology...[Electrifying Mexico is] a colorful patchwork quilt rather than a uniform layer blanketing the history of electricity’s science, politics, and economics. Yet the book’s weave is good...[and] the final fabric is of fine quality. AHR

Drawing on a wide source base, Electrifying Mexico is a beautifully written history of the technology and cultural manifestations of electricity in Mexico City. The stories are delightful and illustrative and speak to Mexican history beyond electricity. Susie S. Porter, author of From Angel to Office Worker: Middle-Class Identity and Female Consciousness in Mexico, 1890-1950

Diana Montaño offers an innovative model for understanding the relations among technological, cultural, and political change. Electrifying Mexico spectacularly illuminates how the new nation 'Mexicanized' electricity, from its introduction by foreign companies in the late nineteenth century to government nationalization in 1960. Along the way, the author deftly shows the agency of citizens, who invented, adapted, and operated new technologies and manipulated billing meters. Housewives embraced electric stoves and male labor unions invoked their 'masculinidad energética' in behalf of nationalization. Montaño expertly reveals how all came to see themselves and their country differently under the light of new technologies. John Lear, author of Picturing the Proletariat: Artists and Labor in Revolutionary Mexico, 1908-1940

Diana Montaño's Electrifying Mexico is impressive. Examining all things electric, Montaño explores how technological systems were socially constructed, not only by their creators, but also by their consumers. The book is innovative in its approach, combining economic and cultural history with science and technology studies. Justin Castro, author of Apostle of Progress: Modesto C. Rolland, Global Progressivism, and the Engineering of Revolutionary Mexico

Professor Montaño’s cultural history of electricity in Mexican society is a real tour de force. Bringing out the reactions of ordinary Mexicans to electric light, trams, and modern household machinery, the author emphasizes the contested character of this technology. Rather than being blinded by the promises of this new form of energy, many people despised the penetrating brightness of electric light and were appalled by the cruel consequences of tram accidents. The technological landscape of electricity was slow in emerging, and it was shaped largely by issues of class, race, and gender. Mikael Hård, Darmstadt University of Technology, coauthor of Hubris and Hybrids: A Cultural History of Technology and Science